Advertising and marketing your company doesn’t come cheap, and it is especially hard for small and new businesses to finance an advertising or marketing campaign that will catch their audience’s attention, that will count, and that will produce the kind of results they need to increase sales and become known in their industry when they have to deal with the costs of their office rent, utilities and other start-up costs.
However, there are a number of cheap and some completely free ways to get the advertising ball rolling, and we are going to take a look at three of those valuable ways in this article:
Social Media Platforms
The first stop for any new or small business should be social media platforms. There are a number of social media platforms your business can sign up to for free, from Instagram to Facebook, Twitter to LinkedIn, and each of them plays a vital part in advertising your business, products and brand to consumers and your target audience. However, there is a need to put a lot of thought and time into what social media platforms fit your business – as not every industry will suit an Instagram account, for example – but they may find that their business and its products or services would highly benefit from a Twitter and Facebook account instead. A rough guide to help you figure out what kind of social media platforms you should opt to use, would be to think about your business’s needs.
Invest in Business Cards
Business cards are an important tool that will help you get your name out there. They do not have to be top of the range and fancy – if you do not have the cash flow available yet – instead they can be plain and simple with your company’s name, your name, your email address and a phone number so that people can get in touch with you if they want to. Carry a stack of your business cards around with you everywhere you go, as you never know who you might bump into. Take them to meetings, conferences, and seminars, and hand them out to whomever you think might need or want your products or services. It is also ideal to print a number of flyers. You can leave these at your local shopping centre and post office, for example, or anywhere you feel potential customers may frequent, see them and pick one up.
Include a Blog on your Website
If you don’t have a website already, you can set one up using a number of free and easy-to-use content management systems. On your website you should have a blog, and it should be a top priority for you and your employees to create content and contribute to it regularly. Blog posts increase your chance of being noticed on the web, as well as helps you with Search Engine Optimization. Creating original and high-quality content will give your audience and potential customers something to read and interact with, as well as give you the chance to share any advice, tips and expertise you have about your field, services or products. What’s more, you can add social media buttons to your posts that will link to your Facebook, Twitter and other social media accounts, as well as make it easier for those interested to share your posts and spread the word to other people.
Using the above three methods to advertise and market your business will help you begin your long journey to success while saving you some much-needed cash flow until you feel you are stable enough to pay for bigger advertising and marketing options.
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